One Trip Radio
One Trip is an independent radio brand based in Montreal whose goal is provide all artists with a platform that allows them to be heard.
Values
One Trip wanted to put its values at the forefront of its brand while including elements representing the music industry. The goal was to demonstrate creativity, discovery, & inclusivity in a minimalistic fashion. We created a space where all music creators could feel heard.
Community
Network, connection, allyship, and people often surfaced during the discovery phase. The goal was to create a space for music creators and listeners while representing all people in one circular motion.
Inclusivity first
Many creators feel left out of the music industry. One Trip wanted to address this problem by creating a brand that would advocate and represent all music artists regardless of age, background, and gender.
The logo was built using specific elements relating to One Trip’s target audience. These elements are community, waves (of music), and gender neutrality. Other considerations: Creativity, curiosity, and inclusivity. This logo was designed with minimalism as a basis of its design.
The brand successfully positioned itself as an independent radio station in Montreal. It will continue to make strides in representing all music lovers as it grows.
90
Days to complete
25
Hours in the discovery phase
100%
Satisfaction
